The Assignment
Create an advertising campaign to promote Hartford Funds to financial advisors. Having recently restructured the company, expanded their relationship with Wellington Management to full sub-advisory for mutual funds, and launched a new website, they have a new and interesting story to tell.
 
Our Approach
The strength of this campaign lies in the idea of collaboration — literally, through talking about the partnership between Hartford Funds and Wellington Management’s 500+ specialized investment professionals — and figuratively, through the visual representation of different things coming together to create a whole greater than the sum of its parts. 
 
Each execution demonstrates a different brand virtue, insight or product benefit through a combination of language and imagery.


Print Ads
 
 
Bloomberg Digital Ads
 
 
Online Ads
 
 
ACD/Copy: Jason Huber
Art Director: Carlos Perez
Designers: Derek Luciani, Lisa Howey & Erika Decker
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