Investments OLA (Spec)

These online ads are spec work and have not been produced. They express our ideas of what is the best way to stand out as a brand within typically dry OLA seen in business-to-business advertising.
 
Role: Design, Art Direction
 
Online Ads
Emphasizing global diversification, we created "passport stamps" for promoted funds.
By attaching Italy to the United States as a visual pun, we say that sending your American investments abroad is a great opportunity to bring profit home.
Using the ticker symbol for a fund, we created messaging that resembled a baggage claim ticket. When paired with the line "Send risk packing," we imply that diversifying your funds lowers risk.
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